Moonlight Blues

About the
Tire Industry Project

The tire industry’s primary global forum
on sustainability topics.

Formed in 2005, the Tire Industry Project (TIP) is a voluntary CEO-driven initiative with a mission to anticipate, understand, and address global environmental, social, and governance (ESG) issues relevant to the tire industry and its value chain.

TIP acts by commissioning independent research of the highest standards, collaborating on sectoral solutions, and engaging with external stakeholders.

TIP currently brings together 10 leading tire companies that represent more than 60% of the world’s tire manufacturing capacity.

TIP operates under the umbrella of the World Business Council for Sustainable Development (WBCSD). WBCSD is a global community of over 220 of the world’s leading businesses, representing a combined revenue of more than USD $8.5 trillion and 19 million employees. WBCSD transforms the systems we work in to limit the impact of the climate crisis, restore nature and tackle inequality.

A CEO-driven

Watch the CEOs of TIP member companies talk about the Sustainable Development Goals (SDG) Roadmap for the tire sector and other highlights of more than 15 years of TIP contributions to a more sustainable tire value-chain.

TIP Evolution
Highlights from our journey


Launch of the Tire Industry Project


First report on global end-of-life tire management


First TIP-sponsored tire and road wear particle study published


TIP supports OECD nanotechnology and tires report


First report on tire-manufacturing environmental KPIs


Publication of the first Product Category Rules (PCR) for tires


Launch of global natural-rubber sustainability platform


TIP launches online resource for tire-particle research


TIP contributes to OECD sustainable nanomaterials report


TIP publishes groundbreaking sustainability roadmap


Evolution: TIP updates mission, organizational structure

Tire Industry Project

TIP is a CEO-driven initiative. With alternating in-person and virtual meetings, the CEOs of TIP member companies meet every year to review TIP progress and affirm future plans.

Since its creation in 2005, TIP was Co-Chaired by Bridgestone, Goodyear, and Michelin. In 2022, a fourth rotating Co-Chair position was established to diversify and strengthen the governance of a more ambitious TIP Mission and work program. Continental is the current Fourth Co-Chair.

Tire Industry Project Co-Chair companies:

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Open to new members, TIP is currently ten-members strong.

Meet the Assurance Group team


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Meet the Tire Industry Project team

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Larisa Kryachkova

Executive Director About Me
Pasquale Monteleone

Pasquale Monteleone

Interim Communications Director lorem ipsum
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Tania Paratian

Action and Engagement Director Contact me
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Yujin Ducatillon-Kim

Senior Manager Research Contact me
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Elisa Pesce

Senior Associate End-of-life tires and Sustainability Assessment Methods Contact me

Stella Baldoka

Associate Administrative Assistant Contact me

Kara Green

Intern Communications Contact Me
Thomas Cardoso

Thomas Cardoso

Intern for Research lorem ipsum
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Federico Norata

Intern Project Management Contact me
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Rothoudom Sambo

Intern Action and Engagement Contact me
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