Moonlight Blues

About the
Tire Industry Project

The tire industry’s primary global forum
on sustainability topics.

Formed in 2005, the Tire Industry Project (TIP) is a voluntary CEO-driven initiative with a mission to anticipate, understand, and address global environmental, social, and governance (ESG) issues relevant to the tire industry and its value chain.

TIP acts by commissioning independent research of the highest standards, collaborating on sectoral solutions, and engaging with external stakeholders.

TIP currently brings together 10 leading tire companies that represent more than 60% of the world’s tire manufacturing capacity.

TIP operates under the umbrella of the World Business Council for Sustainable Development (WBCSD). WBCSD is a global community of over 220 of the world’s leading businesses, representing a combined revenue of more than USD $8.5 trillion and 19 million employees. WBCSD transforms the systems we work in to limit the impact of the climate crisis, restore nature and tackle inequality.

A CEO-driven
initiative

Watch the CEOs of TIP member companies talk about the Sustainable Development Goals (SDG) Roadmap for the tire sector and other highlights of more than 15 years of TIP contributions to a more sustainable tire value-chain.

TIP Evolution
Highlights from our journey

2005

Launch of the Tire Industry Project

2008

First report on global end-of-life tire management

2010

First TIP-sponsored tire and road wear particle study published

2014

TIP supports OECD nanotechnology and tires report

2016

First report on tire-manufacturing environmental KPIs

2017

Publication of the first Product Category Rules (PCR) for tires

2018

Launch of global natural-rubber sustainability platform

2019

TIP launches online resource for tire-particle research

2020

TIP contributes to OECD sustainable nanomaterials report

2021

TIP publishes groundbreaking sustainability roadmap

2023

Evolution: TIP updates mission, organizational structure

Tire Industry Project
Governance

TIP is a CEO-driven initiative. With alternating in-person and virtual meetings, the CEOs of TIP member companies meet every year to review TIP progress and affirm future plans.

Since its creation in 2005, TIP was Co-Chaired by Bridgestone, Goodyear, and Michelin. In 2022, a fourth rotating Co-Chair position was established to diversify and strengthen the governance of a more ambitious TIP Mission and work program. Continental is the current Fourth Co-Chair.

Tire Industry Project Co-Chair companies:

Bridgestone-Set-Logo copy
Continental_Logo_Yellow_sRGB copy
goodyear-logo-blue-2145C-2021 1
Michelin_g_s_eng_whitebg_PNG_0618_en (2) copy

Open to new members, TIP is currently ten-members strong.

Meet the Tire Industry Project team

Untitled-5 copy

Larisa Kryachkova

Executive Director About Me
Untitled-3 copy

Domenico La Camera

Research Director Contact me
Untitled-8 copy

Tania Paratian

Action and Engagement Director Contact me
gavin

Gavin Whitmore

Communications Senior Manager Contact me
Untitled-9 copy

Yujin Ducatillon-Kim

Manager Research Contact me

Daniel Giesen

Research Manager Contact me
Untitled-4 copy

Elisa Pesce

Senior Associate End-of-life tires and Sustainability Assessment Methods Contact me
Untitled-7 copy

Federico Norata

Intern Project Management Contact me
IMG_5571 copy

Rothoudom Sambo

Intern Action and Engagement Contact me
Young woman riding an electric scooter in a city

Follow us

Follow us on X for the latest in tire sustainability, research, and news.