Why are tires engineered the way they are?
The way tires are engineered is critical for driving safety, endurance, comfort and other performance characteristics, including:
- Performing in wet and wintry weather
- Gripping the road to steer, accelerate and brake
- Optimizing rolling resistance for energy efficiency
- Ensuring a long wear life
- Resisting heat and speed
- Absorbing impacts and vibrations
- Supporting vehicle weight