Why are tires engineered the way they are?

The way tires are engineered is critical for driving safety, endurance, comfort and other performance characteristics, including:

  • Performing in wet and wintry weather
  • Gripping the road to steer, accelerate and brake
  • Optimizing rolling resistance for energy efficiency
  • Ensuring a long wear life
  • Resisting heat and speed
  • Absorbing impacts and vibrations
  • Supporting vehicle weight

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