Why did the Tire Industry Project launch a Sustainable Development Goals (SDGs) Roadmap for the tire sector?

The 11 member companies of the Tire Industry Project (TIP) developed ‘Sustainability Driven: Accelerating Impact with a Tire Sector SDG Roadmap‘ in an effort to drive the transformation needed to achieve the SDGs.

The Roadmap presents a series of ambitious impact pathways outlining how the sector can contribute to the 2030 Agenda.

The Roadmap is intended to be an inspirational tool that the sector can use to build a unified response to sustainability challenges, while navigating the transition to a low-carbon, resilient and resource-efficient economy, in line with the SDGs.